ROI — The Most Fundamental Investment Metric
ROI is the simplest and most universal way to evaluate any financial decision. It answers one basic question: for every dollar I put in, how many dollars came out? The formula is remarkably simple and works equally well for evaluating a stock purchase, a rental property, a business investment, or even a marketing campaign.
Bought 100 shares at $80 = $8,000 invested
Sold at $110 = $11,000 + received $400 in dividends
Net profit = $11,000 − $8,000 + $400 = $3,400
ROI = $3,400 / $8,000 × 100 = 42.5%
If held 3 years: CAGR = (11,000/8,000)^(1/3) − 1 = 11.2% per year
Why Annualized ROI Matters
A 50% ROI sounds great — but was it achieved in 1 year or 10 years? Comparing ROI across investments with different time periods requires annualizing it (CAGR). A 50% return in 1 year (50% CAGR) far outperforms a 50% return in 5 years (8.4% CAGR). Always compare investments using annualized figures.
ROI vs Other Return Metrics
ROI is simple but doesn't account for time value of money (a dollar today is worth more than a dollar in 10 years). More sophisticated metrics like IRR (Internal Rate of Return) and NPV (Net Present Value) handle this better for long-term or multi-period investments. But for quick comparisons and straightforward single-investment evaluations, ROI remains the most accessible and widely-used metric.